(Source: wenellys, via couturetionist)
Katie Elizabeth Calvert
Fashion Communication and Promotion student
Fashion, Art, Culture
http://katiecalvert1.wix.com/katie-calvert
https://twitter.com/katie_fashion_
http://pinterest.com/kateelizcalvert/ Ask me anything
Fashion Communication and Promotion student
Fashion, Art, Culture
http://katiecalvert1.wix.com/katie-calvert
https://twitter.com/katie_fashion_
http://pinterest.com/kateelizcalvert/ Ask me anything
June 16, 2013
June 16, 2013
June 16, 2013
June 16, 2013
June 16, 2013
Mr. Porter paper boys spotted in Martin Place this morning.
June 16, 2013
June 16, 2013
University Project - website critiques
Intelligence: WGSN
The purpose of WGSN is to forecast trends that can inform the fashion industry in the future. Like many web pages the eye-catching feature is of a number of interesting articles and reports that jump from one to the next. Rather than have a tab at the side that you can scroll along, WGSN has a number of them horizontally, which visually showcase their latest reports, inspiration and design, and insight and analysis. This makes for an interesting design feature. Further down the page there is the ‘today’s news feature’ since this will always inform future trends. Similarly to most web pages, the main tabs feature at the top of the web page, just below the logo. The overall design of WGSN is simple but clean. Everything lines up neatly making it easy to browse the site. Therefore, very little needs changing. As a site for forecasting future trends this must be up to date and modern, which it is.
Katie Elizabeth Calvert
June 16, 2013
University Project - website critiques
Trade: Drapers
The purpose of Drapers is to inform fashion businesses of the latest trade news. The Drapers page is full of text and information, although this is not overwhelming. Like many websites based on news events Drapers eye catching section involves the ‘latest fashion news’, which will change hourly. This automatically flicks between three main stories to catch your eye. The design is simple yet effective in drawing you in. Further down the page, in a less eye-catching way, is ‘more fashion news’. This works fine being so simple because if it were too fussy it would detract from the latest news and make the entire page too overwhelming. Links for everything vital and useful to the page are featured near the top of the page, as most websites do. The palette of black, grey, white, yellow and blue, are colours that when thought together do not immediately appear to suit one another, however on seeing them here, because the colour is there to highlight links, it does work. In fact it is quite striking.
Because everything is lined up, colours are positioned where the eye must be drawn and tabs are clear this makes for an easy to use trade website.
Katie Elizabeth Calvert
June 16, 2013
University Project - website critiques
Magazine/consumer: Vogue
About a year ago Vogue.com, whose purpose is to update readers on the latest fashion news instantly, completely changed their online page. Now you are greeted with the main story of the day, which currently happens to be the Vogue Festival. This story diversifies itself from other magazine/consumer websites. Below this is displayed the latest news with times showing just how new it is. To the left is a simple bar full of interesting links like ‘today I’m wearing’ and ‘people and parties’, as well as a link to blogs.
Vogue manages to show interesting articles without making it futile to buy the magazine. They may discuss something that features in the print publication but the in depth article is only found in the magazine, as are the excellent photo shoots. However, even though all off these links looks simple to navigate, the galleries are always difficult to load, since the file size is too large for anyone with less than perfect Internet access.
Katie Elizabeth Calvert
June 16, 2013
University Project - website critiques
Transactional: TopShop web critique
The purpose of Topshop.com is to sell Topshop clothing. However, in order to do so it must, in various ways, entice current and potential customers in.
The homepage greets you with a range of styling features to choose from. They are very varied to demonstrate the variety that Topshop has to offer and are clickable so that you can instantly buy items. Although this is what immediately catches your eye, the links to all clothing and accessories are obvious. Furthermore, they have a ‘this week we love’ section towards the bottom of the page. As a brand with a good reputation it is easy to believe that these items are the greatest and thus this entices customers more.
As for improvements I find very little to dislike. It is easy to buy and the sale section is excellent. I would like to see more reviews but this is up to customers, however Topshop should do more to encourage this.
Katie Elizabeth Calvert
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